Technical SEO & Content Strategy
For Top Search Rankings

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms, which are known as keywords, increases a website’s visibility and leads to a higher number of visitors to its actual website. SEO will allow you to connect with those searching for your product or service and help turn them into customers. At Stellar SEO, we focus on the most crucial SEO ranking factors, including industry research, competitive analysis, on-page and off-page optimization, content strategy, and link building.

SEO uses various techniques to help your site show up higher and for more terms related to your business. The three main SEO components are technical SEO, content, and link building. Technical SEO allows your site to be crawled, indexed, and understood by search engines. Your site’s content helps visitors understand what you do and how you do it while helping Google understand the types of searches your business should be showing up. Link building is the fuel on the fire. It helps to build trust, authority, and ultimately to drive you ahead of competitors. When done correctly, SEO is one of the highest-converting and most effective marketing tactics available.

While the specific techniques and strategies may vary between SEO companies, you should expect to work with a team that considers your unique goals. The company you work with should have some method of discovering your goals, a framework for comparing your website to those of your competition, and a skilled team able to solve technical, content, and link-building deficiencies that are found during the comparison phase. Last, you should expect communication about realistic timelines for seeing results and, collectively, should have some measurement(s) in place to determine the effectiveness of your SEO campaign.

How much SEO services cost depends on many factors, including your industry, current rankings, and how competitive the keywords you want to rank for are. Of course, the specific services you need to rank will also affect how much you can expect to pay. Cheaper also isn’t always better. If you hire a cheap SEO service, you can destroy your business and lose way more than you saved. We have a pricing guide for SEO services and link building on our blog, which is a great place to start. The short answer is that $2,000 per month is the lowest cost you should ever expect to pay a good SEO company, and somewhere between $2,500 and $10,000 per month is a more typical investment range. Also, the type of SEO services, such as restoration SEO vs. law firm SEO, will cause the price to vary.

How long it takes to notice SEO results depends on the competitiveness of your industry, the keywords you want to target, your current rankings, and the age of your website. SEO is a competitive sport. To benefit from SEO, it is critical that your goals, budget, and strategy are aligned. On average, it can take four to 12 months to establish good rankings.

Imagine building a house. SEO is the blueprint—it outlines the structure, ensuring it’s sound, accessible, and ready to be discovered. Content marketing is like furnishing the house with everything it needs to become a home—engaging, valuable content that invites visitors to stay awhile. Link building is the network of roads and pathways leading to the house, making it easy for guests to find their way to your door. Each element, from the blueprint to the interior design to the accessible paths, is essential in creating a welcoming and discoverable space. That’s how content marketing, link building, and SEO work together in the digital landscape.

When deciding between whitehat and blackhat SEO services, think of it as a choice between a safe, steady path and a risky shortcut. Whitehat SEO employs strategies that align with Google’s guidelines. It focuses on creating high-quality content and building authoritative links. This low-risk option leads to sustainable rankings and genuine organic traffic growth. Search Engines Dislike Black Hat SEO. Blackhat SEO, on the other hand, opts for tactics like aggressive link schemes, keyword stuffing, and deceptive practices such as cloaking. While it might offer quick gains, it’s a high-risk gamble. The chance of incurring penalties from search engines is significant, and any short-term traffic spikes often don’t translate into lasting conversions. In the middle lies grey hat SEO, which blends elements of both. While not directly violating guidelines, it operates in the murkier areas of SEO strategies and presents a medium risk compared to the other two. To decide which option is right, discuss your risk tolerance with the search engine optimization company you are using or plan to use. Generally, white—and grey-hat SEO tactics are used on real websites, whereas black-hat tactics are reserved for “churn and burn” affiliate sites and the like.

Content-driven SEO is all about crafting copy that aims to rank on search engines and deliver real value to readers. It’s the sweet spot where engaging, high-quality content meets strategic optimization. This means writing with the reader’s needs and questions in mind, using relevant keywords naturally, and organizing your content so both Google and your audience can grasp its value at a glance. Essentially, it’s creating content that serves your audience’s intent and is tailored for search visibility, ensuring your website becomes a go-to resource. This practice can extend beyond your website and integrate into your link-building content creation, too – providing a unified commitment to excellence.

At Stellar SEO, our SEO experts create content that satisfies the user, draws organic search traffic, and matches the kinds of pages that Google rewards. We achieve this by researching the searcher’s intent, identifying your target audience, and creating actionable content that converts. We match your content to your business goals. Through a collaborative approach, our expert-level content can also help your brand become a thought leader in your specific industry.

SEO generates more revenue for B2B (business-to-business) companies than all other digital marketing channels combined. In fact, across all industries, SEO averages 44% of all revenue. This makes outsourcing SEO services well worth the investment.

Imagine stepping into a boutique where everything is tailored just for you, rather than a one-size-fits-all megastore. That’s the essence of custom SEO services. Unlike standard packages, custom SEO allows you to pick and choose the strategies that align perfectly with your business objectives. Here at Stellar SEO, we pride ourselves on crafting bespoke SEO strategies. We dive deep into understanding your unique business landscape before piecing together a tailor-made plan. Why? Because your business is unique, and a cookie-cutter approach simply won’t do. Opting for custom SEO means your strategy is as distinctive as your fingerprint, meticulously designed to highlight your strengths and address your specific challenges. This personalized touch not only sets you apart from the competition but also ensures your investment in SEO drives meaningful, impactful results. In a world where generic retainer models often miss the mark, our custom SEO services stand as a beacon for businesses seeking truly transformative growth. Why settle for off-the-shelf when you can have made-to-measure?

A website audit is the analysis of your web page’s performance before conducting large-scale search engine optimization. Before Stellar SEO can perform quality optimization, we must first audit your website to determine whether it is properly optimized to satisfy your business and traffic goals and where improvements can be made. Our SEO audit services thoroughly evaluate your website’s technical performance, on and off-page optimization, keyword optimization, and backlinks. We also conduct a competitive analysis to understand better your industry and how easily you can outrank other businesses.

Local SEO is any search engine optimization practice that helps local businesses rank for particular keywords to reach users within their geographical location. Local SEO is highly effective for local, service-based businesses. Any company with a physical location can benefit from local SEO services.